Management Team
Rob Lachenauer
Chief Executive Officer
Rob Lachenauer was the Vice President and Director
of The Boston Consulting Group (BCG) from 1995 to
2004 and the head of its North American Automotive
Practice. He has experience with automotive OEMs,
Tier 1 suppliers, diesel engine manufacturers, lawn
mower manufacturers and muffler manufacturers. Rob
led BCG’s intellectual property strategy effort
with GEO2 prior to joining the company. His experience
with automotive companies includes helping vehicle
makers create and implement strategies relating to
their platform architecture, powertrain architecture,
aftermarket approach, dealerships, purchasing/supply
base and brands. He has worked in North America, Europe,
Asia, and Australia. Mr. Lachenauer holds a B.A. from
Cornell University and an M.B.A. from Harvard University.
He co-authored a book published by the Harvard Business
School Press entitled “Hardball” which
was translated into six languages.
Dr. Bilal Zuberi
Vice President of Product Development.
Prior to joining GEO2, Bilal Zuberi was a consultant
in the Boston office of The Boston Consulting Group,
advising clients in automotive and industrial markets,
especially in matters of intellectual property. Bilal
has studied the formation mechanisms of particulate
pollution (from anthropogenic and natural sources)
in the atmosphere, the microphysics and chemistry
of particulates in the environment and the effects
of particulate pollution on local, regional and global
climate change. He has also researched the air quality
programs in the U.S. and Mexico City and was a member
of the lead team researching air quality in Mexico
City and the improvements in Mexico City pollution
indices due to stricter government regulations, use
of automobile and diesel emission controls and management
of industrial processes. Bilal earned a Ph.D. in Physical
Chemistry from MIT with a specialization in environmental
pollution and exhaust emissions. Bilal is responsible
for the development of GEO2’s products for its
customers.
Dr. James J. Liu
Senior Ceramics Scientist
Dr. Liu has a Ph. D Ceramic Engineering from University of Missouri - Rolla, and over 15 years experience in material composition and processing research. He has worked extensively in academic and industrial research projects developing new materials and processes. Dr. Liu has pioneered several new products that have been successfully commercialized and marketed. He also has published over 30 refereed papers and has ten patents in the materials field. He is responsible for GEO2 materials and technologies development.
Jim Marshall
Senior Process Engineer
Jim Marshall worked for ten years at Corning Inc.
leading the ramp up of extruded honeycomb substrates
from pilot and lab scale to production volumes. He
also held positions at Corning in quality and raw
materials controls. Jim worked also at World Kitchen
Inc. as a glass technologist and raw materials engineer
and at Purification Cellutions in manufacturing. Jim
earned his B.S. and M.S. in ceramic engineering from
Alfred University in New York.
Noah Loren
Director, Product Applications
Prior to joining GEO2 Technologies, Noah Loren was a senior project engineer at General Motors Corporation, where he was responsible for diesel engine and exhaust aftertreatment integration in both light- and heavy-duty vehicles. Noah has also held positions at Detroit Diesel Corporation in both product application and engine/emissions development. Noah holds a B.S. in Mechanical Engineering from the University of Rochester and an M.S. in Management of Technology from Rensselaer Polytechnic Institute. At GEO2, Noah leads our test programs and directs application of our technologies across various industries.
Adam Wallen
Director, Business Partnerships
Adam was formerly the Product Manager at Unifrax Corporation, a manufacturer of high temperature fiber materials, and the Marketing Director for a Medical Device manufacturing company. Adam has earned his B.S. in Ceramic Engineering from Alfred University and an M.B.A. from University at Buffalo.
Art O’Dea
Director, Intellectual Property
Prior to joining GEO2, Art was Patent Counsel for Cognex Corporation where he managed IP matters, including patent prosecution, patent litigation, and IP licensing. Art has a BSME from the University of Vermont, an MS-CIM from BYU, and a JD from the Massachusetts School of Law. He is a member of the Massachusetts Bar, and a registered Patent Attorney with the United States Patent and Trademark Office. Art is responsible for managing the intellectual property portfolio of GEO2.
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